We can still meet our $100,000 match challenge goal, but we need your help urgently.

Dear John, It's the home stretch — the final days to make a gift that can be matched 2X in impact during our $100,000 Fall Matching Gift Challenge. I'm asking YOU to please make your gift now so we can reach our $100,000 match challenge goal together by October 15. To honor the memory of his mother, Ljubica ("Luby"), Tom Detelich and his wife, Diane, have recently offered this $100,000 Fall Matching Gift Challenge to support an awareness campaign for their local Alzheimer's Association chapter. They have generously agreed to match every gift, up to a total of $100,000 but only until October 15. That means every gift made can go twice as far to advance research and provide care and support to people living with Alzheimer's. John, this is big news. Funding is urgently needed now to continue our critical research and to ensure uninterrupted care and support to help those affected, as we work to achieve our vision of a world without Alzheimer's and all other dementia. But the deadline is now just four days away. Every day counts, and so does every dollar. Who do you turn to when it's this urgent? Today, I'm turning to you, in the hope that you will make a gift and help us continue providing care and support to those impacted and accelerating research toward methods of treatment, prevention and, ultimately, a cure for Alzheimer's. Your participation in our community has made me believe you're someone I can count on. Please make a gift to this amazing challenge. Your gift can be matched and go 2X as far in the fight to end Alzheimer's. Opportunities like this don't come around every day — don't miss this moment when we need your generosity the most. Since the year 2000, deaths from Alzheimer's have increased 145%. More of us are at risk each year. We need your urgent support to provide care and support to all those living with Alzheimer's or another dementia and to their dedicated caregivers. This is your last chance to have your gift go TWICE as far in support of our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please give now, before time runs out on this match opportunity: We're down to the wire, and we need people we can really count on. This is the last email I'll send asking you to make a gift that can be matched 2X during this challenge. Will you help take us over the top? Please take your interest to the next level by making your first gift to the Alzheimer's Association today. Thank you very much. Sincerely, Donna McCullough Chief Field and Development Officer P.S. We haven't met our match goal yet, but with your help now, I know we can. Your gift today during our $100,000 Fall Matching Gift Challenge can be matched 2X to make an even more powerful difference in the fight to end Alzheimer's disease. Please make your best gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.