We haven't met our $100,000 match challenge goal yet, and now we need your help.

Dear John, You're someone I'm hoping I can count on, based on the interest you've shown in our work. Over the last week, I've been telling you about our $100,000 Fall Matching Gift Challenge offered by Tom Detelich and his wife, Diane, in honor of Tom's late mother, Ljubica ("Luby"). Their gift will support an awareness campaign for their local Alzheimer's Association chapter. Their generosity means that any gift you make today can be matched, up to a total of $100,000 — but only until October 15. That's less than a week from now. Your gift can achieve 2X the impact, up to $100,000, to help accelerate Alzheimer's research, and provide crucial care and support services for individuals and families impacted by this devastating disease. Please give now and watch your impact double: I'm personally asking you to join this important match challenge and make your gift go twice as far in the fight to end Alzheimer's. Alzheimer's is the nation's largest under-recognized public health crisis. Please think about all that we have at stake — in our families, in our communities and in our nation — as you consider the gift you can give today. In 2021 alone, Alzheimer's and all other dementia will cost the nation $355 billion — and by 2050, these annual costs could rise to more than $1.1 trillion. We need your continued support to provide critical leadership and funding to advance research toward methods of treatment, prevention and, ultimately, a cure for Alzheimer's. When you give today, you'll help drive our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I believe our work is important to you based on the actions you've taken and the interest you've shown, and I urge you to make your first gift today while it can achieve 2X the impact. Thank you very much. Sincerely, Donna McCullough Chief Field and Development Officer P.S. The October 15 deadline is around the corner, and we still haven't met our match challenge goal. But with your help, I know we can. Your gift today can be matched 2X in impact to make an even more powerful difference. Please make your best gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.