Please contribute now while your impact can be matched during this $100,000 challenge.

Dear John, Our fight against Alzheimer's disease grows more urgent every day. Today, more than 6 million Americans are living with Alzheimer's, and by 2050, this number is projected to rise to nearly 13 million. Worldwide, the total could swell to 152 million. Alzheimer's has touched the lives of Tom and Diane Detelich, as Tom's mother lived with the disease for 10 years. Now they're taking action by providing this $100,000 Fall Matching Gift Challenge. They'll match your gift for two times the impact up to a total of $100,000 — but only until October 15. Their gift will support an awareness campaign for their local Alzheimer's Association chapter, while yours can go twice as far to advance research and provide care and support to people living with Alzheimer's. Over the last two years, the COVID-19 pandemic has increased our urgency — and the need for your support. During the pandemic, Alzheimer's and dementia deaths have increased 16% — making our work to provide care and support to all those impacted by this devastating disease and accelerate research toward a cure more critical than ever. You can make a gift that can be doubled in impact, up to $100,000, today to help fund research and care and support to people living with Alzheimer's. Just look at the impact your gift today can have: Any gift you make by October 15 can help us meet this match challenge and go twice as far in our work to reach our vision of a world without Alzheimer's and all other dementia. Until we achieve that vision, none of us will be truly safe. The older we get, the more our risk increases. This is a fight for our health, for our lives, for our loved ones and for our future, and your help is needed now. When you give today, you'll help to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I hope you're enjoying the fall season and that you and your family are healthy. I value your commitment to our fight, and I want you and your loved ones to stay safe and be well. I appreciate the interest you've shown in our work, and I hope you'll provide your financial support as well. Please make a gift now that can go 2X as far. Sincerely, Donna McCullough Chief Field and Development Officer P.S. In a fight this urgent, we all need to do everything we can. Please contribute now while every dollar you give can achieve 2X the impact to advance research and provide care and support. Please make your best gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.