Here's what's new in NGP.

We want you to have a strong email strategy

Apple Mail users have begun opting into Apple's new Privacy Protection Program, masking email opens from bulk email senders. As expected, we have begun to see an artificial rise in open rates. 

 

So, if you haven’t already, it’s time to adapt your email strategy. We’ve put together a few resources to walk you through what that looks like.

 

Read our help doc 

 

Watch the Feature Webinar recording 

 

Read our blog post 

 

These changes also mean that it’s more important than ever to follow best practices around email deliverability, and we’ve got you covered there, too. Explore our Email Deliverability Success Guide and register for our monthly training webinar.

Quick Decisions in Automation

We’re making it simpler for you to create searches that send your contacts down the right path in your marketing Automations. There’s a new option in your Decision steps that will let you select the Result of a previous step so you can send them to your next Action step.

 

Read more about setting up Automations

We care about your Mobile Messaging reputation

Repeatedly sending SMS messages to unavailable phone numbers can cost you unneeded bandwidth and ruin your reputation with phone carriers. We’re making sure you’re sending Mobile Messages with the cleanest phone list possible by automatically opting out any numbers that repeatedly bounce messages back as undeliverable. There’s nothing extra you need to do, but we thought you’d like to know more about it.

 

Read more about SMS deliverability

Never lose important disbursement information

Now, you can add Custom Fields to your Disbursements that will help you track details that don’t fit anywhere else. You can Bulk Upload or manually add your information to these fields and then create searches with them or include them in your reports.

 

Read more about Custom Fields

Yours,

 

Mark Puleo

(He, Him, His)
Vice President of Client Services, EveryAction

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