Please help us raise $100,000 during this challenge. Your gift can go 2X as far.

Dear John, Millions of Americans have lost loved ones to Alzheimer's. One of them is Tom Detelich, whose mother, Ljubica ("Luby"), died from the disease after a brave 10-year battle. Now, Tom and his wife, Diane, have generously offered to match every gift until October 15, up to a total of $100,000, in our $100,000 Fall Matching Gift Challenge. Their gift will support an awareness campaign for their local Alzheimer's Association chapter, while yours can go twice as far to advance research and provide care and support to people living with Alzheimer's. "When my mother got sick, the brutal understanding that we were going to lose her was overwhelming. We didn't yet understand the impact her illness would have on the entire family, but we did understand there was no cure," Tom told us. Until there's a cure, research must continue, and care and support services are urgently needed as well. That's why I'm urging you to make a gift during our $100,000 Fall Matching Gift Challenge. Only gifts received by October 15 are eligible for this match opportunity, so please give now. When you do, your support can go 2X as far: You don't have to be a scientist or a researcher to help lead the way in this fight. Each time you give, you achieve a powerful impact. I appreciate the interest you've shown in our work, and I hope we'll be able to count on your financial support as well. When you give to the Alzheimer's Association, you help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Your gift today, which can be matched for twice the impact, could make all the difference in helping us meet our $100,000 goal. Your contribution will also enhance care and support resources and accelerate research toward methods of treatment, prevention and, ultimately, a cure. Many people have been touched by Alzheimer's disease. We've lost friends, coworkers, neighbors and family members. I'm thinking about the people who are living with this disease today and how, thanks to you, we continue to ensure that no one has to face Alzheimer's alone. It's because of people like you that our care and support services to families living with Alzheimer's have not wavered. "My family was blessed to have people and resources to help my family deal with 10 years of Alzheimer's," Tom said. We know you're counting on us to win the fight to end Alzheimer's — and we are counting on you to help. Please take advantage of this incredible match challenge — donate today. Thank you. Sincerely, Donna McCullough Chief Field and Development Officer P.S. I appreciate your interest in our work, and I hope you'll take the next step by giving now. Every dollar we receive during this match challenge brings us closer to our $100,000 goal and helps to fund vital research and provide care and support. This is the fight of our lives, and every dollar makes a difference — right now, double the difference. Please make your best gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.