Dear MoveOn member,
The bombshell testimony by Facebook whistleblower Frances Haugen before Congress yesterday confirmed what many of us have known for a long time: Facebook doesn't care about its own role in sowing violence, disinformation, and even suicide—as long as Mark Zuckerburg and his team keep making money.1 But we have the power to change that.
Facebook cares how long we spend on its platforms (including Instagram), because 98% of Facebook's revenue is derived from ads targeted to users.2 Getting and keeping our attention is Facebook's entire business model.
As we saw during Monday's blackout, Facebook can lose tens of millions of dollars when it can't hold our attention for a few hours. Imagine how much power we can have if we log out on purpose.3
Click here to sign the pledge, and join the campaign today.
From allowing right-wing extremists to organize an insurrection at the Capitol and facilitating the spread of disinformation on COVID-19 to knowing Instagram is toxic for teen girls to hate speech and violent threats aimed at people of color every day, Facebook is a threat to our children, our society, and our democracy.4,5
We can't continue to let that happen.
Click here to sign the pledge to log off from Facebook and Instagram on November 10!
Facebook was panicking earlier this week when technical problems reportedly caused them to lose $163,000 in revenue every minute—with CEO Mark Zuckerberg personally losing billions.6
Please join to send Facebook a message it can't ignore—as Kairos, MoveOn, and other partner organizations go big on a campaign: The Facebook Logout.
Facebook acts when their bottom line is at risk, and we need to come together to show them that Facebook's greed and relentless pursuit of profit are coming at the expense of racial justice, democracy, public health, and so many issues that are core to a vibrant society.
Thank you.
Until tech works for all of us,
–Jelani, Iram, and the Kairos Team
Sources:
1. “Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier Instead,” The Wall Street Journal, September 15, 2021
https://act.moveon.org/go/159084?t=12&akid=307842%2E40999114%2EJFfig6
2. “Facebook Posts Revenue Growth Despite Pandemic,” The Wall Street Journal, July 30, 2020
https://act.moveon.org/go/159085?t=14&akid=307842%2E40999114%2EJFfig6
3. Ibid.
4. “Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents Show,” The Wall Street Journal, September 14, 2021
https://act.moveon.org/go/159086?t=16&akid=307842%2E40999114%2EJFfig6
5. “‘If They Won’t Hear Us, They Will Fear Us’: How The Capitol Assault Was Planned On Facebook,” Buzzfeed News, January 29, 2021
https://act.moveon.org/go/159087?t=18&akid=307842%2E40999114%2EJFfig6
6. "Facebook outage, by the numbers: Largest outage ever tracked could cost millions," MarketWatch, October 5, 2021
https://act.moveon.org/go/159089?t=20&akid=307842%2E40999114%2EJFfig6
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