Dear MoveOn member,

The bombshell testimony by Facebook whistleblower Frances Haugen before
Congress yesterday confirmed what many of us have known for a long time:
Facebook doesn't care about its own role in sowing violence,
disinformation, and even suicide—as long as Mark Zuckerburg and his team
keep making money.^1 But we have the power to change that.

Facebook cares how long we spend on its platforms (including Instagram),
because 98% of Facebook's revenue is derived from ads targeted to users.^2
Getting and keeping our attention is Facebook's entire business model.

As we saw during Monday's blackout, Facebook can lose tens of millions of
dollars when it can't hold our attention for a few hours. Imagine how much
power we can have if we log out on purpose.^3

[ [link removed] ]Kairos and MoveOn are encouraging members of the public to collectively
log off of Facebook and Instagram—starting November 10 for a few days—to
show our power, deprive Facebook of profits, and force it to reckon with
our demands for how it can and must serve the public good.

Click here to sign the pledge, and join the campaign today. 

Together, we're demanding that Facebook get new leadership, prioritize
data privacy, tackles disinformation and misinformation, and provide
transparency on content moderation decisions—and we're using our consumer
power to get their attention.

[2]Pledge to log off Facebook on November 10.

From allowing right-wing extremists to organize an insurrection at the
Capitol and facilitating the spread of disinformation on COVID-19 to
knowing Instagram is toxic for teen girls to hate speech and violent
threats aimed at people of color every day, Facebook is a threat to our
children, our society, and our democracy.^4,5

We can't continue to let that happen.

[ [link removed] ]Click here to sign the pledge to log off from Facebook and Instagram on
November 10!

Facebook was panicking earlier this week when technical problems
reportedly caused them to lose $163,000 in revenue every minute—with CEO
Mark Zuckerberg personally losing billions.^6

Please join to send Facebook a message it can't ignore—as Kairos, MoveOn,
and other partner organizations go big on a campaign: The Facebook Logout.

Facebook acts when their bottom line is at risk, and we need to come
together to show them that Facebook's greed and relentless pursuit of
profit are coming at the expense of racial justice, democracy, public
health, and so many issues that are core to a vibrant society.

[ [link removed] ]Click here to take the pledge that you'll be joining the logoff action
on November 10—and invite others to do the same.

Thank you.

Until tech works for all of us,

–Jelani, Iram, and the Kairos Team

Sources:

1. “Facebook Tried to Make Its Platform a Healthier Place. It Got Angrier
Instead,” The Wall Street Journal, September 15, 2021
[link removed]

2. “Facebook Posts Revenue Growth Despite Pandemic,” The Wall Street
Journal, July 30, 2020
[link removed]

3. Ibid.

4. “Facebook Knows Instagram Is Toxic for Teen Girls, Company Documents
Show,” The Wall Street Journal, September 14, 2021
[link removed]

5. “‘If They Won’t Hear Us, They Will Fear Us’: How The Capitol Assault
Was Planned On Facebook,” Buzzfeed News, January 29, 2021
[link removed]

6. "Facebook outage, by the numbers: Largest outage ever tracked could
cost millions," MarketWatch, October 5, 2021
[link removed]


Want to support our work? Together, we made Donald Trump a one-term
president! Now, it's time to expand access to health care, fight for
citizenship for the undocumented, reform policing, and tackle the climate
crisis.

Will you chip in to power the fight for bold, progressive change?



[ [link removed] ]Click here to chip in $3, or whatever you can afford.





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