John,

I was just at a senior staff meeting where Jeff outlined our campaign’s mail program. Right now, we are $1,200 short of funding our full mail program, and I told Jeff that we could make up the difference with this email. But let me tell you why a fully-funded mail program is so important before I ask you to help:

This is my first campaign, and I’m learning new things every day. Something Jeff said that really stood out was how important repetitive mail is to winning elections. It’s not just about having nice glossy mailers with important testimonials that outline Joyce’s plans. It’s also about voters being reminded about the election as many times as possible between now and then.

When it comes to campaigns sending mailers, it’s truly all or nothing.

Did you know that, John? I just learned it today.

So that $1,200 gap in our mail budget is huge, because it’s not just fewer people getting something in their mailbox - it means real voters not getting as many reminders to vote! And we can’t afford to let that happen.

Joyce had a strong showing on Primary Day, but there’s not a lot of room for error. Being $1,200 short on our mail budget could be the difference.

I hate to do this again, especially given how much you've stepped up to help us hit our recent deadlines, but please, can you make just one more $25 contribution to help us have the most effective mail program possible?

It could be the difference between Mayor Joyce Craig or Mayor Victoria Sullivan.

Thank you,

Faith

FUND OUR MAIL PROGRAM