STARTING TODAY — Achieve 2X the impact

Dear John, Depending on where you live in America, fall can mean crisp autumn leaves, cooler weather, football games on the weekends, and even starting to make your holiday plans. It's also the time for our exciting $100,000 Fall Matching Gift Challenge, which starts today — and it's your opportunity to achieve 2X the impact. Two generous supporters who share your commitment, Tom Detelich and his wife, Diane, have generously offered to match every gift, up to a total of $100,000, until October 15, in honor of Tom's mother Ljubica ("Luby"), who died after living with Alzheimer's disease for 10 years. Their gift will support an awareness campaign for their local Alzheimer's Association chapter, while yours can go twice as far to advance research and provide care and support to people living with Alzheimer's. Please make a gift that can go twice as far in our fight against Alzheimer's. Any gift you make by October 15, up to $100,000, can help us achieve this match challenge and go 2X as far in our work to combat this devastating disease. You can help us reach our vision of a world without Alzheimer's and all other dementia. And that's critical. Alzheimer's is the nation's largest under-recognized public health crisis, killing more people than breast cancer and prostate cancer combined. Tom's family have been caregivers to his mother and he says, "Unless you have been through this with a close family member, you can't imagine the impact on the whole family. Only Mom was sick, but the day-to-day lives of everyone close to her changed." Millions of families living with Alzheimer's need our help now to advance research and provide support for caregivers. We must be there for them, and we're counting on you. Please make your gift during our $100,000 Fall Matching Gift Challenge: I'd like to thank you. I truly appreciate the interest you've shown in our work. When you give today, you'll help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Tom has experienced our support firsthand. He says, "I found comfort and gained helpful understanding in talking to their experts. While the feeling of helplessness didn't end altogether, at least we felt like we were doing something to change the future." You can help change the future today. Please make a gift now that can go 2X as far. Sincerely, Donna McCullough Chief Field and Development Officer P.S. I'm grateful to our friends, Tom and Diane Detelich, for offering this $100,000 matching gift challenge. But I'm also grateful to you. It takes gifts of all sizes to support our work, and I appreciate any amount you can give today. Please make your best gift now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.