People For Member,
We know lots of groups and candidates are sending you emails today, so we’ll make this quick.
Thanks to a gift match challenge grant from a generous donor, we’re triple-matching all contributions to our Virginia campaign – but that offer expires tonight;
Virginia truly is the most important election happening this year, as it will set the tone for everything that happens in Congress and state legislatures leading into the 2022 midterms; and
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We’ve begun implementing our biggest electoral program ever in Virginia – but the only way we’ll see it through to the finish line is with your donations.
Here’s the voter turnout work we’ve already embarked upon, and hope to expand with your financial support:
We’re running targeted radio ads to get out the Black and Latino vote; we've found the most impactful messaging to reach each of these groups at each phase of the election – from registration to early voting to election day.
We’re working with local elected officials and community leaders to reach voters of color and young voters with the most persuasive messaging about why their votes are so critical.
We’re engaging our members and activists – not just in Virginia, but nationwide – to do direct voter outreach, from volunteering in person on-the-ground to writing letters, making phone calls and sending text messages from anywhere in the country.
We’re engaging celebrities and high-profile movement leaders for in-person volunteer organizing and voter mobilization events.
Polling in this critical governor’s race shows a VERY tight contest. Every door knocked, every phone called, and every voter contacted will make a difference – which is why we’ve carefully crafted our Virginia activities to reach specifically those voters that we believe will provide the margin of victory.
Thanks for your support – and we’ll be in touch soon with more updates on this critical race!
Sincerely,
Ben Jealous, President
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Do not reply directly to this e-mail. Please use [email protected]. Trouble viewing the email? THANK YOU for your support of People For the American Way! This email was sent to [email protected]. Reaching you over email is the best way we have to let you know about the ways you can take action to fight the Right Wing and defend our constitutional rights and values. If you have any thoughts, comments, or criticisms, or if there's a better email address at which to reach you, please let us know>> If you'd like to unsubscribe from our list, you can do that here>> Radical Right extremists are trying to turn back the clock on a century of advances in civil rights, women’s rights, workers’ rights, the social safety net and more… they’re waging an all-out assault on the fundamental pillars of our country – democracy, checks and balances, a fair and independent judicial branch, and core values like fairness, equality, and justice for all. People For is fighting back every day with: ✔ Grassroots organizing But we can’t do this vital work without the robust grassroots financial support of our members and activists.
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