Truth Initiative

Sept. 23, 2021

truth^® launches fake vape company “Depression Stick!” to make a point

The proven-effective and nationally recognized youth smoking, vaping and nicotine prevention campaign from Truth Initiative® revealed its latest youth e-cigarette education effort “It’s Messing with Our Heads,” exposing nicotine’s role as a contributor to the worsening youth mental health crisis and the tobacco industry’s on-going attempts to distort public perception about the health effects of vaping products.

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Colliding crises: Youth mental health and nicotine use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people. They are also linked in ways many may not realize, according to a body of peer-reviewed studies.

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3 ways vaping affects mental health

While it is well known that nicotine harms developing brains, including by making young people more susceptible to addiction, lesser known are the worrying connections between vaping nicotine and mental health.

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How e-cigarette brands are trying to link vaping with mental health

The tobacco industry has long used themes of stress relief and relaxation to sell its products, a marketing strategy that many vape brands are now using with claims that their products are relaxing, calming, and a way to “stay sane.”

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