The first five years of my career were maybe the last easy five years in newspapers. From 2003 to 2008, the Missouri paper I worked for toyed with innovative design, let me spend a year reporting a single story, had a committee to attract young readers and treated the internet as an afterthought.
I spent the second five years of my career, which began with the Great Recession, at a nonprofit digital newsroom in St. Louis. There, we listened to the community through something called the Public Insight Network; partnered with other media and community institutions to cover big issues including race, immigration, aging and the census; and every year we held a gala for supporters.
I’d never seen so many fur coats.
Now, in what’s almost my eighth year at Poynter, there’s more and more blurring between those two worlds as for-profit newsrooms start making philanthropy part of how they make money. I don’t see any fur coats, thank goodness, but I do see newsrooms that only ever asked for subscriptions or advertisements starting to ask for donations.
I wrote about that today and appreciate what The Pivot Fund's Tracie Powell said about the opportunity philanthropy now has to shake up journalism. She said:
“We cannot invest in organizations that do not believe in hiring staffs that reflect their communities. We cannot do that again. We can not invest in news outlets that only consider serving a segment of the population, and that’s always white, affluent communities. We cannot repeat that mistake. It cannot be journalism as usual and it cannot be philanthropy as usual.”
Want more? Check out this piece over at Better News on how The Post and Courier in Charleston brought in $1 million through philanthropy.
Another very recent example of for-profits working with philanthropy – Earlier this month, Advance Publications’ Alabama Media Group launched Education Lab, “an ambitious move into community-funded journalism, with coverage of Alabama schools and children supported by philanthropic funding.”
Welcome to the club. It’s a growing one.
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