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Vape companies have shown us a lot of clever ways to disguise what’s actually in their products. But what if the potential effects of vaping nictotine were spelled out right there on the box? Maybe even in the product name?
Thanks to recent studies, we now know that nicotine in vapes can worsen anxiety symptoms and amplify feelings of depression.
We were pretty curious about whether or not people would still be willing to market a product that could negatively impact your mental health. So we created a fake vape product, sold by a fake company, and reached out to a few folks -- advertising agencies, retailers, influencers, and lobbyists -- to see how they’d react if we called a vape what it is:
The Depression Stick.
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