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Dear John,
Today is World Alzheimer's Day, and you have a chance to be part of something big — our World Alzheimer's Day $200,000 Match Challenge.
For just a few more hours, whatever you give can have double the impact in the fight against Alzheimer's disease. A generous donor, who wishes to remain anonymous, has pledged to match all gifts made until midnight tonight up to $200,000 — an amazing opportunity that can only happen if we can raise that same amount by midnight.
Their extraordinary gift will help advance promising Alzheimer's research, while yours can have 2X the impact on helping us to provide care and support and advance critical research.
On this day, people all over the world come together to shine a global spotlight on the harsh reality of Alzheimer's — our most under-recognized public health crisis that will cost our nation $355 billion this year alone. By joining us, you become part of a vast community of people with a common goal — to defeat this devastating illness.
| Join us today while your gift, up to $200,000, can double in impact: |
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There's no better time for you to support our efforts than right now — while your first gift can go twice as far in furthering our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.
With your help, we can keep pursuing the cutting-edge research that could one day lead to a cure. We can continue providing direct support for the millions affected by Alzheimer's right now, through services such as our free 24/7 Helpline (800.272.3900) and alz.org. And we can continue our advocacy efforts, urging for policies that increase critical research funding and support all those affected by Alzheimer's.
I know it's easy to put things off — even important things. But please don't put this off. This is a one-time opportunity to really make a difference — two times the difference — in this urgent public health crisis. I'm hoping I can count on you to send your best gift now, while our match challenge is still happening.
Our vision is a world without Alzheimer's and all other dementia. Please join me today in bringing that vision closer to reality. On this World Alzheimer's Day, which comes just once a year, I'm excited to see what our community will accomplish together. Thank you.
With gratitude,
Donna McCullough
Chief Field and Development Officer
P.S. Every day — but especially on World Alzheimer's Day — we're stronger together in the fight to end Alzheimer's. Please help us realize our vision of a world without Alzheimer's and all other dementia with a generous donation. Right now, your gift can make TWICE the impact on our vital work, so please don't wait.
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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.
Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2021 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate
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