ENDS TOMORROW

Dear John, World Alzheimer's Day is tomorrow — an important day for everyone concerned about Alzheimer's disease and the fight to end it. But it's much more than just a single-day observance. It's a global movement with a big goal: to alert the world to the facts about Alzheimer's and ultimately, to defeat it for good. We can't do it without you. We're approaching the end of our World Alzheimer's Day $200,000 Match Challenge. Right now, you have an opportunity to double your impact in the fight against Alzheimer's, thanks to a generous donor, who wishes to remain anonymous. They have pledged to match all gifts made until midnight on September 21, up to $200,000 — but only if we raise that same amount by midnight tomorrow. They are excited to have their gift support promising Alzheimer's research, and you should be excited knowing your first gift today can have TWICE the impact in helping to provide care and support and advance critical research. But this opportunity ends at midnight tomorrow. So, please let me hear from you today. Send your first gift now. Join us today while your gift, up to $200,000, can double in impact: You can see what a great moment this is to really make a difference. Your first gift can have 2X the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We're helping people affected by Alzheimer's right now through our free 24/7 Helpline (800.272.3900). Our staff of specialists and master's-level clinicians field thousands of calls every year from people living with Alzheimer's and their caregivers. The support they provide is a lifeline for those affected by this disease. With your gift today, you'll help bring that critical support to even more people. You'll help us advocate for legislation at the federal and state government levels. And you'll help fund research that could someday lead to a cure so future generations will never have to lose someone to this devastating disease. All these benefits make your first gift so very important. But by giving now, you'll have an even more powerful impact — as your gift can go twice as far. Please join us during our World Alzheimer's Day $200,000 Match Challenge by sending your first gift now. Thank you. Sincerely, Donna McCullough Chief Field and Development Officer P.S. World Alzheimer's Day is tomorrow — when our World Alzheimer's Day $200,000 Match Challenge ends for good. Please send your first gift now to make twice the impact in the fight against Alzheimer's.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.