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World Alzheimer's Day $200,000 Match
Dear John,
I wanted to make sure you saw my important email from earlier today.

World Alzheimer's Day is approaching, and the deadline for our World Alzheimer's Day $200,000 Match Challenge is closing in.

A generous donor, who wishes to remain anonymous, has pledged to match all donations up to $200,000, but only until midnight on September 21 — World Alzheimer's Day — and only if we can raise that amount by the deadline.

Their gift will go toward furthering Alzheimer's disease research. Your gift today can go twice as far to provide care and support and accelerate vital research.

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When you make your first gift today, your help can have TWICE the impact in helping us to address this global public health crisis by supporting our:
  • Care and support resources, including our free, 24/7 Helpline (800.272.3900), which allows anyone impacted by Alzheimer's to receive support anytime, anywhere.
  • Investments in more than 750 best-of-field research projects in 39 countries.
  • Advocacy efforts to make Alzheimer's a national priority while speaking up for the needs and rights of people living with or affected by this disease.
This match challenge is a chance for us to double the impact of every gift we receive between now and World Alzheimer's Day, up to $200,000. To take full advantage of this opportunity, we need to hear from everyone who supports our fight, like you.

Join us today while your gift, up to $200,000, can double in impact:
$16 can become $32.
$30 can become $60.
$50 can become $100.
Double my gift now.

Because this match challenge is so important to our fight against Alzheimer's disease, I had to reach out to you again today. Your support can have double the impact to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you.

Sincerely,

Donna McCullough
Chief Field and Development Officer
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P.S. Your generous gift today, in observance of World Alzheimer's Day, can go twice as far in fighting Alzheimer's disease. Please don't wait. Give now.

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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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800.272.3900 | alz.org® | Donate

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