Join our World Alzheimer's Day $200,000 Match Challenge.

Dear John, This coming Tuesday, September 21, is a special day. It's World Alzheimer's Day — a day to honor those who are living with Alzheimer's disease or other dementias. It's an ideal time to reflect on how far we've come in the fight to end this disease. But, as always, we must acknowledge that the fight is still far from over. Alzheimer's is a global crisis. In fact, worldwide, 50 million people are living with Alzheimer's or another dementia. What's worse, that number is expected to triple by 2050 to 152 million. You can make a big difference in fighting this devastating disease right now — 2X the difference. A generous donor, who wishes to remain anonymous, has pledged to match all donations up to $200,000 during our exciting World Alzheimer's Day $200,000 Match Challenge — but only if we can raise that same amount by midnight on September 21. That means whatever you give today can go twice as far to provide care and support and accelerate vital research. Our donor's gift will help advance promising Alzheimer's research. Join us today while your gift, up to $200,000, can double in impact: World Alzheimer's Day is our opportunity to shine a global spotlight on this cruel disease and invite others — valued members of our community, like you — to join our cause. Alzheimer's affects people of all backgrounds, from people living with the disease to their caregivers. It does not discriminate. Alzheimer's is deadly, killing more people than breast cancer and prostate cancer combined. It's our nation's most under-recognized public health crisis. World Alzheimer's Day is especially important this year — as more and more people are affected by this insidious illness. In addition to the 6 million Americans living with the disease, it also affects more than 11 million caregivers. These are often people just like you, who never expected to face such daunting challenges. Struggling to cope with bewildering new circumstances, many find their lives turned upside down. This is why we're here. Along with our support for cutting-edge research and our advocacy efforts, we provide direct help for those affected by Alzheimer's through our free 24/7 Helpline (800.272.3900). Our staff of specialists and master's-level clinicians handle nearly 250,000 calls each year. With your first gift today, your support can go 2X as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you. With gratitude, Donna McCullough Chief Field and Development Officer P.S. Don't miss out on being part of our $200,000 World Alzheimer's Day Match Challenge with a generous gift now — while you can make twice the impact to help us provide care and support and accelerate global research.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.