It starts today. Join us.

Dear John, Chances are that your life will be affected by Alzheimer's disease — if it hasn't been already. That's why this September 21 is so important. It's World Alzheimer's Day, and we'll be doing all we can to raise the public's awareness of this cruel disease and raise essential funds to advance research and to deliver care and support. You've shown your interest in our work since joining our community. Today, I'm inviting you to join our global, unified fight to end Alzheimer's. And now is the perfect time, because a generous donor, who wishes to remain anonymous, has generously pledged to match all gifts during our World Alzheimer's Day $200,000 Match Challenge and has committed their funds to Alzheimer's research. But to unlock this match we must raise that same amount by midnight on September 21. That means whatever you give today can double in impact, up to $200,000, to help us provide care and support and accelerate vital research. Whether you donate in honor of a loved one affected by Alzheimer's, or in the hope that future generations won't have to fear this devastating disease, your first gift today can go twice as far in this fight. Today, you can help further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Join us today while your gift, up to $200,000, can double in impact: But this match ends on September 21 — World Alzheimer's Day — which is five days away. So, I'm asking you to respond now while your gift can have 2X the impact on our vital work. We're stronger together in the fight to end Alzheimer's. Here are just a few of the ways your support helps us fight Alzheimer's: Research: As the largest nonprofit funder of Alzheimer's research, we're helping to fund more than 750 best-of-field projects in 39 countries. Care and Support: Our staff of specialists and master's-level clinicians provide support and information to people affected by Alzheimer's on our free 24/7 Helpline (800.272.3900). Advocacy: We drive legislation to fight Alzheimer's at the federal and state levels, leading to landmark legislation such as the Building Our Largest Dementia (BOLD) Infrastructure for Alzheimer's Act — a bill that created an Alzheimer's national public health infrastructure to implement effective Alzheimer's interventions focused on public health issues such as increasing early detection and diagnosis, reducing risk and preventing avoidable hospitalizations. Your gift today could make a difference in helping people you love. Please help us during our World Alzheimer's Day $200,000 Match Challenge when your first gift can double in impact. Our vision is a world without Alzheimer's and all other dementia. Your support will bring us closer to seeing that vision fulfilled. Thank you for joining our movement to end Alzheimer's today. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Our World Alzheimer's Day $200,000 Match Challenge is the perfect time for you to help us in the fight to end Alzheimer's — especially when your first gift can double in impact. Please make a gift today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.