From Liz Dunning <[email protected]>
Subject An announcement and a request
Date September 15, 2021 11:11 PM
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Hi, John, 

My name is Liz Dunning. I’m the head of the development team at Brady, and, nearly 18 years ago, my mom was killed by a senseless act of gun violence. In a moment, I'm going to ask you to make a gift to power Brady's work to end gun violence and save lives –– and I'm honored to announce that when you do donate, every dollar will be doubled up to our $75,000 goal. But first, let me explain why this fight is so critical and why your donation today will mean all the difference.

As so many of the gun violence survivors who work at Brady will tell you, milestones are especially hard for us. As I braced myself for what would have been my mom's 70th birthday, I knew I wanted to do something to commemorate it — something that would take grit and sacrifice. That's when I found a marathon — a 26-mile run to celebrate the 26 years of life my mom and I shared together.

I ran that marathon for my mom. For all the memories we shared and all those were taken by gun violence. I ran for my kids, who never got to meet her. I raised almost $30,000 for Brady that day to honor her. When my mom was killed, I felt like I had lost my voice — but running that marathon helped me reclaim it, and with my renewed spirit, I decided to dedicate my voice to Brady.

Today, as we launch this exclusive match opportunity, I'm asking you to join me in that dedication to Brady's work. I am asking this as a gun violence survivor who never wants another family to suffer the pain and carry the loss that I do. And I am asking as a staff member of Brady who believes in Brady’s mission and sees firsthand how the work we do can save lives. 

So please, John: To honor my mom and the thousands of other Americans senselessly killed by gun violence every year, will you make a matched gift to Brady today so we can make tangible change in this country, end gun violence, and save lives? Every donation will be DOUBLED before our match expires, but hurry –– time is running out! 

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The $30,000 I raised for my mom four years ago made such a difference — so I've set an ambitious goal for us to raise even more this year. And I’m confident that with your help and a generous donor DOUBLING every gift, we can not just meet that goal, but blow past it.

Every dollar you give today will go directly toward life-saving work — and we can’t leave anything on the table when it comes to unique match opportunities like this, knowing how far they go toward powering our work to prevent gun violence. Every day we don't act, the body count grows. We've had enough, and I know you have too. 

So please, John, will you give $5 or more — and have every dollar you give DOUBLED — before midnight to help Brady make tangible change in our country and finally end the gun violence epidemic?

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Imagine an important milestone in your life — a wedding, a birth, an anniversary — without your loved ones there to share it. Every day, more than 100 families in this country are made to feel that loss, and begin to carry this pain, due to gun violence. I know that together, we can put an end to it — but only if you’re fighting by our side. Thanks for seizing this opportunity to make double the difference, John.

Liz Dunning
Gun Violence Survivor & Vice President of Development 




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