A pan-London campaign highlighting the ‘four sure’ proven ways to prevent HIV has launched this week.
The Do It London campaign – a collaboration between local authorities in the capital – reminds Londoners that HIV is preventable, that an HIV diagnosis is treatable, and that treatment acts as prevention.
Do It London raises awareness of the methods of preventing HIV to groups most at risk in a determined effort to continue the encouraging recent downtrend in new HIV infections.
Cllr Danny Thorpe, London Councils’ Executive Member for Health & Care, said: “HIV has never gone away as one of London’s major public health challenges and boroughs are determined to help Londoners protect themselves and each other.
“This campaign is a crucial reminder of the four sure methods of HIV prevention. By raising awareness and supporting Londoners to make healthy choices, we’re confident that London’s new diagnoses will continue to fall.”
Do It London is the public campaign of the London HIV Prevention Programme (LHPP), a unique partnership of 32 local authorities which is delivered on their behalf by Lambeth Council since 2014 and supported by London Councils.