As the FDA grapples with its responsibilities and timelines, unbridled access to highly addictive, youth-appealing e-cigarettes on every street corner in America cannot be allowed to stand.

Truth Initiative

Sept. 10, 2021

FDA appears to recognize flavors need to be removed, but delays decisions on companies with over 75% of e-cigarette market

Postponing decisions on those with the lion’s share of the market further empowers the big, rich, tobacco companies to continue to grow their business and profits on the backs of young people, putting millions at risk for a lifetime of nicotine addiction.

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Going back to school may lead to more vaping – here’s what educators and communities can do about it

According to a recent Truth Initiative survey, 70% of young people report they anticipate seeing people vape at similar or higher rates as they go back to school. As students return to campuses nationwide, schools and communities can help prevent vaping from making a big return alongside them.

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truth® reconnects with four young people who took on the journey to quit vaping

Six months ago, truth® gave a group of young people cameras and asked them to document their journey to quitting vaping. Were they able to quit vaping entirely? Watch the episode to find out.

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How long does it take to quit smoking? The EX Program explains.

From start to finish, how long does it take to quit smoking successfully? There’s a range of advice from experts about how long you need to develop a new behavior, but with tobacco addiction, those estimates don’t apply. The EX Program explains why.

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This week in tobacco policy news

Atlantic City, New Jersey – The city council voted in favor of a resolution that issues the council’s support of a statewide bill which would eliminate the indoor smoking ban exemption for casinos and simulcasting facilities.
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California – The legislature passed a bill that creates an excise tax on e-cigarettes of 12.5%, bringing the tax on e-cigarettes closer to parity with traditional tobacco products. The bill now moves to Gov. Newsom’s desk for consideration.
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