Today is a special day for Atlas Network as we launch an official rebrand that includes a new website and new logo to accompany it. I am excited that, as we continue celebrating the 40th anniversary of Atlas Network, our organization will now have a modern and confident new look, with a few defining design elements: The Circle, The Thumbprint, and the Three C’s.

The website, which features the new logo, can be accessed here.

The Circle focuses on the individual, highlighting that while freedom is for everyone, it is also deeply personal. The Thumbprint is merely an imprint, but it captures how Atlas Network listens to local voices to implement lasting policy reforms that their communities can sustain through personal agency. The Three C’s, meanwhile, refer to the nonprofit’s trademark “Coach, Compete, Celebrate” business model.

I encourage you to check out the latest issue of Freedom’s Champion, the brand, website, and other forward-looking marketing and communication initiatives at Atlas Network.

To reiterate the words of our CEO, Brad Lips: “Atlas Network is proud to unveil a new website and refreshed brand identity as we begin our fifth decade. Our marketing team has done tremendous work over recent months to sharpen our messaging and make it easier for our allies and stakeholders to engage with the programs we offer. Our core philosophy and strategy are unchanged. Our end goal is the same: To unleash individual ingenuity to enrich humanity. And now, we are better positioned than ever before to highlight our value proposition to new audiences.”

We hope you enjoy our new look as much as we do!