Hi John,

Tesco bosses want you to think they’re on track to meet their zero deforestation targets. They’ve produced social media adverts hoping people see them as climate champions. But Tesco have a burning secret, they’re fuelling forest destruction.

We’ve made a video that shows their hypocrisy, can you help Tesco feel the heat and watch and share the video?

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Watch and share video: [link removed]
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Tesco is the worst supermarket in the UK for forest destruction - and they’re fuelling forest fires in Brazil. As the UK’s biggest supermarket, Tesco sells more industrially produced meat than any other. From buying meat from companies owned by Amazon rainforest destroyers, to selling chicken and pork fed on soya from deforested land elsewhere in Brazil, Tesco is making big profits from products linked to forest destruction.

They’re also deliberately trying to mislead the public by claiming they’re on course to hit their zero deforestation targets when their meat is not deforestation-free. In reality, they are selling industrial meat at such a scale it can’t be sustained without deforestation.

Tesco buys British meat from companies owned by notorious forest destroyers JBS, who have been repeatedly linked to Amazon deforestation and human rights abuses.

Deforestation isn’t just a threat to our climate - it also threatens local Indigenous Peoples’ lives and lands, as well as risking precious and unique wildlife. Communities who are the best guardians of the forest are facing serious, life threatening violence and forced eviction from their lands. Tesco must stop contributing to this crisis.

Tesco wants to be seen as on the right side of history. To do that, they need to stop greenwashing and start leading - by immediately dropping all forest destroyers and replacing half the meat they sell with affordable and healthy plant-based options by 2025. Can you help expose Tesco’s burning secret and let the world know they’re fuelling forest destruction?

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Watch and share video: [link removed]
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Tesco can see the tide turning. They see the public shift in concern around the climate - and see how people are connecting their food to our planet. They’re trying to hide their burning secret from the world - so let’s help expose it.

Thank you for everything you do,

Miranda and the Forests Team



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