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At the start of this campaign, we laid out our plan to register and turn out more Democratic voters than any Congressional campaign in Texas history. And we have been wearing out our shoes doing just that.
But in order for this movement to scale, it's going to take both tried and true progressive organizing practices and principles, as well as bleeding-edge digital tools. That's why we're tremendously excited to unveil a game-changing piece of technology that will allow us to target unregistered Democrats in District 25, and get them registered to vote in an efficient, trackable way that has been proven to have off-the-charts high turnout.
In 2018, a group of driven electoral data nerds and voting rights activists piloted a ground-breaking voter registration initiative that served as a near approximation of online voter registration that took the fight to Texas’ historically, straight-from-Jim-Crow anti-voting laws.
With just two months to work, that team got 135,000 voters registered using a trackable, efficient register-by-mail system. 102,000 -- a truly unprecedented 82% -- of those registered actually turned out to vote. Three Republican state house seats were flipped red to blue in the process.
Now we're leveraging their technology on an initiative to get 16,363 unregistered Democrats in District 25 registered to vote between now and December 1.
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