Make your first monthly gift go 10X as far today.

Dear John, I sent you a message yesterday with some great news. I'm emailing again today because I want to make sure you saw it. During our $20,000 10X Monthly Match Challenge, you can sign up to start giving monthly and achieve 10X the impact your very first month. A generous donor, who wishes to remain anonymous, and who shares your commitment to this critical fight, has agreed to give $20,000 to the Association to ensure our free 24/7 Helpline (800.272.3900) continues to offer reliable support anytime, anywhere. Our donor's late husband, whom she was married to for 41 years, passed away from complications of Alzheimer's disease earlier this year. Her positive experiences with our 24/7 Helpline led her to honor her husband by making this thoughtful gift in his name. Her gift also came with a gracious offer to our Alzheimer's community. Until September 30, she will match everyone's first gift 10X, up to $20,000, when they become a monthly supporter. That means you can have 10 times the impact on providing care and support and advancing vital research. It's said that a journey of a thousand miles starts with a single step. Every step we take and every goal we achieve means we're making progress in our fight to end Alzheimer's. We've set a goal to reach 2,021 new monthly donors to support our vital work in 2021, and I know we can reach it with your help. Just think of what it would mean to have 2,021 reliable new monthly supporters join us. We'd have more reliable funding that we could count on to invest in research, support those living with Alzheimer's and their caregivers, and serve our community. Please join as a monthly donor now and give in the most effective way possible: Your first monthly gift today can go 10X as far: It's easy to become a monthly donor. In fact, it takes only a minute. You can change your gift amount at any time, or even cancel if you ever need to. But I believe once you start giving monthly, you'll feel good knowing what a difference you're making. John, monthly donors are crucial to the Alzheimer's Association and our fight against this devastating disease. That's because the reliable monthly support we receive from people like you sustains our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. When people call our free 24/7 Helpline (800.272.3900), we answer. No one should face Alzheimer's alone. I'm asking you to please answer the call to become a monthly supporter now and make our community that much stronger. Your reliable and sustaining support will make a real difference. When we know we can count on you month after month, we'll be able to plan and invest and be certain that your support will always be there to help. Best of all, you can achieve 10X the impact your first month. But this amazing offer only lasts until September 30. Please don't wait. There is no better time to join as a monthly supporter than today during our $20,000 10X Monthly Match Challenge. Sincerely, Donna McCullough Chief Field and Development Officer P.S. You've shown our work matters to you by joining our community, and we need your financial support now more than ever. You can go monthly with your very first gift and achieve 10X the impact in this fight for our health, our future and those we care about. Please become a monthly supporter today and make your first gift go 10X as far.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.