Your first monthly gift can go 10X as far today.

Dear John, You clearly understand how important the fight against Alzheimer's disease is for all of us. You've shown that by taking a genuine interest in our work. This is a fight for our own lives, for people we care about and for our future. That's why I'm urging you to join with us as a supporter of the Alzheimer's Association in the most effective way possible, as a monthly supporter. There's no better time to do that than now, during our NEW $20,000 10X Monthly Match Challenge. A generous donor, who wishes to remain anonymous, has agreed to give $20,000 to the Association to support our free 24/7 Helpline (800.272.3900). While her late husband was living with Alzheimer's, that is where she found trusted support and caregiving advice. To honor his legacy, she is making this gift to ensure our 24/7 Helpline continues to be available to all who need it. Along with her gift comes a challenge to our Alzheimer's Association community. Until September 30, when you choose to become a monthly donor, your first gift can be matched 10X in impact, up to $20,000, to help provide care and support and advance critical research. John, we started this year with a goal of welcoming 2,021 new monthly donors in 2021. Now, there are only four months left of the year, and we need your help to reach our goal and finish the year strong. If you've been waiting for the perfect opportunity to start giving monthly, this is it. Just look how far your first monthly gift can go: We depend on our monthly donors to help ensure that sustainable funding is available to provide care and support and accelerate the research that will one day make our vision of a world without Alzheimer's and all other dementia a reality. In short, this is your chance to achieve 10X the impact your very first month and then know you're making a lasting difference all year long. By having your first monthly gift matched 10X, up to a total of $20,000, you'll further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. But this $20,000 10X Monthly Match Challenge ends September 30. We can't reach our goal or fund all the work that must be done to serve our community without your commitment. And we definitely need your help to ensure that promising research continues to be funded, and that people living with Alzheimer's and their caregivers get the vital support they need. You've shown our work matters to you through your online involvement, and we need your support now. When you give monthly, your very first gift can achieve 10X the impact. Please become a monthly supporter today. Giving monthly might seem like a big commitment. Actually, it's an easy way to achieve a BIG IMPACT and support work you already believe in. It's an efficient, flexible and powerful way for you to make a real difference. You decide how much to give, and you can change your monthly gift any time. Sincerely, Donna McCullough Chief Field and Development Officer P.S. John, you've shown interest in our work by participating in our online community, and now it's time to take the next step in your commitment. Join us as a monthly supporter during this limited-time match opportunity.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.