Brightstar is becoming Likewize, a change that reflected growth beyond mobile phone distribution and required knowing "your view of the world and how you fit into that," adding an emotional component and engaging employees and stakeholders, says Chief Marketing Officer Jeremy Dale. The company also redefined its company values and "integrated them into hiring, promotions, our annual bonus structure and planning processes," Dale says.
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Pandemic-related challenges such as labor shortages, limited containers and shipping delays have upset supply chains worldwide, and the situation is expected to worsen as the US Gulf Coast recovers from Hurricane Ida. "Companies that make coatings, paint, shingles or treated lumber -- a lot of these companies are going to have to slow down," said TRInternational CEO Megan Gluth-Bohan.
Autonomous mobile robots are typically no more than 6 feet tall, so they can work in one-story warehouses as opposed to current tall ones, according to Steve Banker and Clint Reiser. AMRs are also used in parts of warehouses that don't have human workers, who can work in other areas with air conditioning, Banker writes.
Sales managers often assume that lagging sales are due to problems with closing, but there's often a different reason that needs to be addressed, writes Colleen Francis. Leaders should closely examine their market and their company's visibility before assuming that closing must improve, Francis writes.
Business-to-business buyers increasingly prefer a self-serve buying journey, which means marketers must prioritize digital experiences that persuade and convert, writes Lacey Ford, marketing chief at Crownpeak. Ford offers five tips for effective B2B digital experiences, including creating a variety of content that empathizes with buyer problems and shows your brand's solutions, and personalizing digital experiences based on particular buyer needs.
A crisis can reveal how much people trust your leadership, so get ahead of that by being trustworthy, supportive and transparent, writes Sharon Amoss. "In our personal and professional lives, an investment in building trust pays significant dividends in good times -- and can both help to navigate challenges, and help to transform challenge into opportunity," Amoss writes.
Try approaching your next presentation as "an intimate discussion" by your voice, gestures, eye contact and movement to create engagement and value, writes Stephanie Scotti, who offers 10 areas of potential improvement. "When you step up to speak, instead of trying to be flawless, focus on what's important to your audience and engage them in the conversation," she writes.
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