An insufficient, “fake” apology from JUUL

Truth Initiative

July 18, 2019

When ‘I'm sorry’ doesn’t cut it

In a CNBC exposé of the e-cigarette industry, JUUL Labs, Inc. CEO Kevin Burns “apologized” for the company’s role in creating a youth vaping epidemic — an insufficient response, to say the least. The company ignited a fire when it launched a high-nicotine product with a blatantly youth-oriented social media campaign and flavors that appeal to young people.

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Court sets deadline for e-cigarette makers to submit products for review

To keep selling their products, makers of e-cigarettes now have until May 2020 to submit an application for review by the Food and Drug Administration. It's important that the agency use this review process to protect youth and remove products from the market that have fueled the e-cigarette epidemic.

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What is your state doing about tobacco?

While the national adult smoking rate is 17.1% as of 2017, many states lag far behind. For example, 26% of adults in West Virginia and nearly 25% in Kentucky smoke — rates on par with developing countries. Find your state’s data in our updated fact sheets.

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Action needed: Tobacco in pop culture

Pop culture is one of the last places where smoking is still socially acceptable — in everything from movies to TV to video games. Here are some policies that producers of all media content, regardless of platform, should adopt to reduce exposure.

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Feeling the burn in Tobacco Nation

Consistently higher smoking rates in Tobacco Nation compared with the rest of the country are costing employers in those states a significant amount of money. A new report from the EX® Program explains how a digital quit-smoking program can help.

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This week in tobacco policy news

Albany County, New York — The state legislature sent a proposal to prohibit the sale of all flavored tobacco products back to the Health and Law Committees at the request of the sponsor to consider additional amendments that would exempt cigar bars and hookah lounges.
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Hennepin County, Minnesota — The Board of Hennepin County Commissioners passed an ordinance to implement a Tobacco 21 policy, restrict the sale of flavored tobacco products to adult-only tobacco stores and prohibit the sale of cigars that cost less than $3 each.
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Livermore, California — The City Council passed an ordinance to prohibit the sale of all flavored tobacco products, establish a tobacco retailer license and ban the sale of tobacco products within 1,000 feet of youth-populated areas.
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New York – Gov. Cuomo signed a Tobacco 21 bill into law that will go into effect Nov. 13.
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