From Say NO to the Recall <[email protected]>
Subject Their anti-Recall strategy is not working. Here’s what will.
Date August 21, 2021 3:06 PM
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Friend,

FiveThirtyEight’s analysis of recent polls shows that 48.8% of voters are
against the recall, and 47.6% are for it.(1) Republican Larry Elder has a
solid, double-digit lead ahead of the rest of the Recall candidate field.

If the election were held today, it would be a toss-up regarding whether
we’d have Fox News commentator Larry Elder as governor of California.

Progressives are just not taking this Recall seriously, and worse, recent
polling is showing that the messaging from the party is just not working
to rally voters.

The good news is that an ally of ours, ASO Communications, has discovered
which messaging does work to get voters motivated to defeat the Recall,
and we need to get that messaging out far and wide. We’ve partnered with
ASO Communications, Frameshift, and Way to Win Action Fund to produce
social media videos and images aimed directly at the undecided progressive
voters to convince them to turn their ballots in. And the more money we
raise, the more voters we can reach.

[ [link removed] ]Will you chip in $5 to our emergency campaign to let
progressive voters know just what’s at stake in the Recall?

Here’s what our partners have discovered: The people we need to reach are
deeply cynical about government after the last few years of politics and
the pandemic, and framing the recall election solely in terms of the party
line of loyalty or fear is demobilizing.

But what does work is letting people know what we are fighting for and
what is at stake if Governor Gavin Newsom loses on September 14:

* We are voting for our shared values of equity, justice, and
accountability.
* The recall threatens the more progressive California that we have been
building and fighting for together for decades.
* Saying NO to the recall is saying no to division, disinformation, and
going backwards.
* We have the power to reject this recall and come together to define
our pathway to more progress in California.

We have the messaging. We have videos and images informing people of that
message ready to go. Now we need to reach our audience through every
social media channel possible, from Facebook to Twitter to TikTok and
beyond.

[ [link removed] ]Will you chip in $5 to help make our anti-Recall media go
as viral as possible?

Yours in the fight for democracy,

Irene, along with Angela, Annie, Caitlin, Isidra, Jay, Lindsay, LisaMarie,
Raquel, and Scottie (the Courage team)

PS: Courage California is fighting for equity and justice across the state
and country. [ [link removed] ]Will you become a monthly donor and help sustain our work?

Donations go to support all of Courage California's work for a more
progressive California and country. Follow us now on [ [link removed] ]Facebook or
[ [link removed] ]Twitter!

Footnote:
1.
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Courage California (formerly Courage Campaign) makes sure our democracy works for ALL of us by fighting corruption in California politics. We believe the solution lies in exposing and solving systemic problems through strategic organizing, enhancing coordination between progressive organizations, and mobilizing civic engagement from our communities, particularly voters of color, young voters, and self-identified progressives.

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