John,

Did you miss yesterday's back-to-school conversation: What Parents, Students and Educators Need to Know About Vaping and Tobacco Use? Don't worry. We have you covered.

It was an enlightening and inspiring event, featuring leading voices from the National Association of School Nurses, National Association of Secondary School Principals, National Medical Association, National PTA, PAVe, Truth Initiative, YWCA and more.

Watch the full conversation here:

The event was part of our Campaign for the Culture. This comprehensive initiative is focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use, with the goal of inspiring young community members to avoid or quit tobacco.

Yesterday's event was the third in a series of cultural conversations we're holding this year, along with other activities including a listening tour at historically Black colleges and universities (HBCUs), virtual summits, dinner series and advocate profiles.

Campaign for the Culture is focused on these core pillars:

• Educating the public and building awareness in Black and other impacted communities about the harmful effects of tobacco use.
• Engaging the medical community and appealing to providers for support.
• Mobilizing NGOs, policy experts, community leaders and key stakeholders to activate ground-level support for policies and actions.

I'm excited to work with advocates like you to make sure we succeed.

Support this critical work by making a contribution today >>

Sincerely,