From Action on Smoking and Health <[email protected]>
Subject ASH Daily News for 17 August 2021
Date August 17, 2021 12:40 PM
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** 17 August 2021
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** UK
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** 'Never Quit Quitting' smoking campaign launched in Greater Manchester (#1)
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** Holiday coach goes up in flames after smoking materials found in toilet (#2)
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** Don't ignore cancer signs, says new NHS England boss (#3)
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** 'Pandora's box' opened in Hampshire as four councils request devo talks (#4)
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** International
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** Canada: Northwest Territories health minister says $750 per call to tobacco Quitline is money well spent (#5)
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** UK
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**
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** A new campaign entitled ‘Never Quit Quitting’ has been launched across Greater Manchester to help smokers quit. The campaign, launched by the Greater Manchester Health and Social Care Partnership, will be run on TV and radio stations, and will include the experiences of former smokers.

The campaign highlights the serious health risks of smoking but focuses particularly on encouraging smokers to increase their chances of quitting by using a combination of personalised support and stop smoking aids, whose benefits have been experienced by other local people featured in the campaign. Greater Manchester’s original Making Smoking History campaign strategy was launched in 2017.

The new campaign comes as Public Health England research finds that six in 10 smokers want to quit and that four in 10 plan to quit this year. The research also finds that it can take a smoker an average of 30 attempts before they give up successfully, demonstrating the importance of smokers being encouraged to continually make quit attempts.


Source: The Oldham Times, 16 August 2021
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** Smoking materials found in the toilet of a coach full of more than 50 holidaymakers in Newark, Nottinghamshire have been blamed for a fire which ripped through the coach. The coach, run by Nottingham-based Skills Group, was travelling along the A617 at around 7PM on Saturday (14th August) when it burst into flames.

Images showed flames covering the vehicle and thick black smoke billowing high into the air. There were 54 people travelling onboard the coach back from Skegness, all of whom were able to escape with the assistance of fire crews to safety. The fire service said that the vehicle was left “severely damaged as the result of the disposal of smoking materials”.


Source: Nottingham Post, 16 August 2021
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** The new NHS England Chief Executive Amanda Pritchard is warning that symptoms such as tummy pain or a cough that does not go away could be cancer and should be checked out. She says that thousands of people could be risking their lives by delaying seeking medical help as cancers detected at an early stage can often be treated quickly and easily.

Research suggests that three in five people do not want to bother the NHS with their symptoms whilst others are simply not aware of the common cancer symptoms. Over the past year, amidst the COVID-19 pandemic, 10% fewer people than normal have started cancer treatment in England. Experts believe abdominal cancers - throat, stomach, bowel, pancreatic, ovarian - and urological cancers - prostate, kidney, and bladder - are the most likely to go unrecognised.

NHS figures show that such cancers account for 44% of all cancer diagnoses and two in five deaths from cancer in England. Possible signs of these cancers include discomfort in the tummy area for three weeks or more, persistent diarrhoea, constantly feeling sick, and blood in your urine. Lung cancer symptoms, which are often missed, include a cough for three weeks or more, chest infections that keep coming back, coughing up blood, and tiredness or lack of energy that does not go away.

Professor Peter Johnson, national clinical director for cancer at NHS England and NHS Improvement, said although GPs were "incredibly busy" at the moment, and many consultations were taking place by telephone, there was scope for seeing patients in person. GP's leaders say about 56% of appointments are being delivered in person. Pritchard said that the NHS was now "running at full speed with new, innovative ways of working in place".


Source: BBC News, 14 August 2021
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** Three unitary councils near Hampshire County Council have written to the Communities Secretary expressing their interest in joining early devolution discussions. Hampshire leader Keith Mans wrote to Robert Jenrick on Friday 13th August formally registering an interest in negotiating “one of the very first” county deals.

In his letter, Councillor Mans said that Hampshire now required “enhanced place leadership capability at county and local levels” to make the most of levelling up opportunities. He said that Hampshire would have an “outline case” setting out options ready by the end of September and a detailed case by the end of November.

Leaders in Portsmouth City Council, Southampton City Council, and Bournemouth, Christchurch & Poole Council have each written separately to Robert Jenrick following Councillor Mans’ letter expressing an interest in being involved in any county-wide devolution pilot scheme.

However, some leaders are still working out their preferred geographies for devolution, with some noting that specific councils in the county have links across other areas too and others preferring a Solent-wide deal. One district leader in Hampshire said the county’s early bid for talks had opened a ‘’Pandora’s box’’ that could lead to the reorganisation of local government.

Source: LGC, 16 July 2021
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** International
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**

Northwest Territories health minister Julie Green has said that the money spent on a Quitline to help smokers quit has been excellent value for money. The telephone service has cost the taxpayer in the Northwest territories just over $750 (£430) per call over the last three years.

The Quitline was set up 10 years ago as part of a national initiative to reduce smoking in Canada, with the Northwest Territories having the highest smoking rates in the country. It works by offering counselling to residents looking for help to quit smoking. The counselling is available at any time in French and English and callers can also receive counselling in the regions’ other official languages.

According to official figures provided by the Department of Health, private firm Sykes was paid an average of $33,167 (£19,059) each of the last three years to provide the service. In 2018 there were 40 calls to the Quitline, in 2019 there were 38, and in 2020 there were 54. Green said that the cost per call was minute compared to the millions of dollars smoking costs the Northwest Territories health system every year.

Source: CBC, 16 August 2021
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ASH Daily News is a digest of published news on smoking-related topics. ASH is not responsible for the content of external websites. ASH does not necessarily endorse the material contained in this bulletin.

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