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New White Paper on How to Effectively Leverage Direct Mail
to Build Authentic Connections

Hello John:

As technology rapidly evolves, so does the media saturation of digital channels. Our newest white paper discusses the value of direct mail as a tool to effectively connect with diverse audiences in a tangible, targeted way based on who receives it.

In this seventh joint white paper with the AAPC – Delivering Authenticity: How to Effectively Leverage Direct Mail to Build Authentic Connections – we take you through how an authentic, intentional mail strategy is imperative for campaigns at all levels to achieve maximum reach and effectiveness. Some highlights include:
Delivery Authenticity
Read the White Paper
• Provide information that educates and informs. Authenticity is built on trust, transparency, and believability— just over half of Americans view mail as more trustworthy than political ads they see online (54%) and on TV (53%).
• Reinforce messaging to drive action. Direct mail’s distinctiveness can reinforce information encountered online and drive action to other digital platforms.
• Build an authentic connection. People respond positively to targeted messaging in direct mail pieces when it’s done authentically in a culturally relevant way. This presents an opportunity for campaigns to reach across divides and make a personal connection that fosters relationships at multiple points of an election cycle.
• Make it memorable. Half of all Americans say that mail was the most memorable form of political advertising they saw in the recent election. Seven in 10 Americans say mail impacted their opinions about candidates.
If you would like to talk to a direct mail specialist, please contact the United States Postal Service directly or visit DeliverTheWin.com.
This is a sponsored communication on behalf of The United States Postal Service. Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants.

AAPC's mailing address is: 1750 Tysons Blvd. Suite 1500, Mclean, VA 22102

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