Dear MoveOn member,
Republicans need to flip just one seat to put Mitch McConnell back in charge of the Senate—and historically, the president's party almost always loses seats in the midterm elections.
We cannot let that happen. So we've come up with a plan to defy history, and we wanted you to hear about it from us first.
During this August congressional recess, MoveOn is launching a $1.2 million advertising campaign to go after four beatable Senate Republicans on one of their biggest political vulnerabilities: tax breaks for the rich.
Polling shows that an overwhelming majority of voters support raising taxes on the rich. And these four Republican senators—Ron Johnson, Marco Rubio, Rand Paul, and Chuck Grassley—have voted to cut taxes for the rich again and again.1,2
But to make this plan work, we're not just running TV ads. We are also pairing the ad campaign with on-the-ground grassroots actions, showing up at town hall meetings, and billboards to generate “earned" media attention and make sure voters are hearing our message everywhere they go.
But listen, John: A $1.2 million ad buy is a huge deal for a grassroots-funded group like MoveOn, and we need your help to make sure we have the budget to get these ads on the air and keep them up for as long as we can, on top of our usual work to hold the GOP accountable.
Will you chip in $5 a month to help keep the ads and grassroots actions going for as long as necessary to stop Mitch McConnell from retaking control of the Senate in 2022?
No, I'm sorry, I can't make a monthly donation.
The August recess before an election year is a critical time to get our message out and frame the debate on our terms.
Remember the Tea Party wave of 2010? Republicans launched that campaign during the August recess the year before by flooding town hall meetings and pushing false attacks on the Affordable Care Act.
This time, we are going on offense. Polling shows that over 60% of Americans think the wealthy and corporations pay too little in taxes, and only 20% think they pay too much.3 Those are brutal numbers for Republicans who have voted again and again to cut taxes for the wealthy and corporations.
However, to make sure that our ads are persuasive with the voters we need to reach—and that your donation won't be wasted—we tested them with various segments of voters, and the results were exactly what we're looking for. The ads were most powerful with Independents, suburban women, Asian voters, and Latinx voters, exactly the swing voting blocks that will determine the outcome of this election.
But what's really going to make these ads pop is the grassroots organizing that we'll use to reinforce the message. We know that voters can tune out wall-to-wall TV ads, but by getting on local TV and in the newspaper, we can break through and make sure our message really sticks in voters' minds.
The stakes couldn't be higher. If Mitch McConnell takes back control of the Senate, he has already said he will block any Supreme Court nominee put forward by President Biden. He will refuse to even allow a vote on anything Democrats propose. COVID-19 conspiracy theorists and supporters of Trump's Big Lie will take over key committees to push their disinformation. And the racist, bigoted policies of the Trump GOP will take center stage, further endangering marginalized communities.
If we can get our message out and brand Republicans as lackeys for the superrich, we not only can stop Mitch McConnell from taking over the Senate but also expand the Democrats' majority so we have the votes to end the filibuster and take action on climate, Medicare for All, and, of course, making the rich pay their fair share.
Will you chip in $5 a month to keep our powerful ads on the air and support the grassroots actions to beat the GOP in 2022 and stop Mitch McConnell from taking over the Senate?
No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Mohammad, Mana, Anne, Amanda, and the rest of the team
Sources:
1. "Americans want the wealthy and corporations to pay more taxes, but are elected officials listening?" The Brookings Institution, March 14, 2019
https://act.moveon.org/go/155101?t=6&akid=304010%2E40999114%2ERPxYxv
2. "Record debt and inequality gap? It's almost like 40 years of Republican tax cuts failed." USA Today, October 3, 2019
https://act.moveon.org/go/155108?t=8&akid=304010%2E40999114%2ERPxYxv
3. "Americans want the wealthy and corporations to pay more taxes, but are elected officials listening?" The Brookings Institution, March 14, 2019
https://act.moveon.org/go/155101?t=10&akid=304010%2E40999114%2ERPxYxv
Want to support MoveOn's work? The GOP is launching an all-out campaign to take down the Democratic majority in Congress and reinstall Mitch McConnell as Senate majority leader in 2022. To defeat the GOP, MoveOn is going all-in with TV ads, a nationwide grassroots organizing campaign, and more.
Will you chip in to power our effort to defeat McConnell and the GOP in 2022?
No, I'm sorry, I can't make a monthly donation.
PAID FOR BY MOVEON
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