MSC Industrial Supply has improved return on advertising spend and overall revenue by using artificial intelligence in its paid-search campaigns, says Rich Bonfiglio, senior director of digital marketing. Humans are still needed to adjust what the data indicates, Bonfiglio says.
Uline is offering new warehouse workers a year-end bonus of $8,000, an increase from similar packages announced in September and February. The bonuses apply to hiring in Pennsylvania, Wisconsin and Ontario.
"Tough times are a great leadership and coaching opportunity" for sales leaders, writes Paul Reilly. Leaders can affect sales morale and effectiveness through their tone, the expectations they set and whether they're selfless, Reilly writes.
DemandLab CEO Rhoan Morgan offers five strategies, accompanied by actionable tips, to help business-to-business chief marketing officers set their teams up for success. Morgan covers strategy, content innovation, customer experience, budgeting and attribution.
The only person's expectations you should be living up to are your own, writes Steve Keating. "You must also be willing to disappoint a few people who think they know you better than you know yourself," Keating writes.
It has been a long time but, finally, we will be together again! Designed for C-suite executives, these roundtables provide actionable strategies that will increase your company's competitive advantage. Companies belonging to this community are from distribution firms that exceed $1 billion in annual sales. You'll engage in thought-provoking conversations with your peers and hear from industry experts on topics that will ultimately increase your profits! Register today.
