Friends -

Maddie Franklin here again. Gavin Newsom’s Deputy Campaign Manager.

I am writing to tell you about a difficult decision I made this week, and to ask for your help.

We had a meeting yesterday to discuss our budget, and it became clear to all of us that if we had a bit more money, we could expand our tv ad and field program right around the time people are getting their ballots this week.

The money wasn’t fully budgeted, but given the closeness of the race and the importance of the days around ballot drop, I gave the green light.

It is a big risk. We can’t get caught flat with weeks left, especially with Republicans able to contribute unlimited sums of money.

But I made the bet that if we asked, you’d come through. Especially before our deadline to pay for these ads on Thursday. So I hope you will. For Gavin. For California.

Can you please make a $3 contribution before our deadline to pay for these ads before ballots drop ends? Time is running out and this race is too close to not to do all we can to win.

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Like I said, there was a really difficult decision. But if there’s one thing we’ve learned during this campaign, it’s that you understand the stakes in this recall.

Thanks,

Maddie

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