Should we add a button there instead of a link? Does this email need an image? Would we get more actions from telling the whole story or from a quick call to action?
These are the eternal questions that we ask ourselves every week as digital practitioners. With our new email body testing feature, we've made it much easier to test your content to figure out what's resonating with your list.
Now, similar to subject and 'from' field testing, simply click to add an alternate body as shown below:
We're super excited about this new feature, and we think it'll be hugely helpful as you A/B test your emails. Want some guidance on incorporating A/B testing into your digital program, or maybe just a refresher on best practices? Check out Amy's brand new Testing Emails on Action Network guide!
Best,
Mari Vangen
Director of Training and Partnerships
Sent via ActionNetwork.org.
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