The role of narrative power in social change, the need for narrative infrastructure, and the impact of the “Defund the Police” experiment.

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** Race + Power Weekly
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This week’s Race + Power newsletter features Shanelle Matthews, communications director for the Movement for Black Lives and founder of the Radical Communicators Network. We share three excerpts from a recent NPQ webinar with Matthews in which she shares her deep insights on the role of narrative power in social change. We also include Rashad Robinson’s article on building infrastructure for narrative power.
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The Role of Communications in Social Change ([link removed])
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“More and more institutions working to eliminate oppressive systems and build inclusive ones are coming to understand that stories and storytelling are the backbone of an inclusive society.” Watch and read… ([link removed])

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Narrative Change and Counternarratives ([link removed])
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“The conversation around narrative has been very contrived. Narratives are our set of ideas or beliefs that have been refined over time, that accumulate. And so, when we talk about shifting the narrative, I think that it makes it sound like it happens one organization or one individual at a time, when really it happens with all of us in community with each other.” Watch and read… ([link removed])

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Eckerd Connects was an aging nonprofit that was losing money every year. But the organization took stock of what wasn’t working, made changes and rediscovered its purpose.
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Experimentation and Meaningful Measurement of Social Change ([link removed])
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“For narrative shifts to occur, social movements require constant adaptation, evolution, integration, co-creation, and experimentation to create conditions for new belief systems to emerge.” Watch and read… ([link removed])

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Changing Our Narrative about Narrative: The Infrastructure Required for Building Narrative Power ([link removed])
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“We need a larger infrastructure for storytelling, if our capacity for storytelling will matter.” Read… ([link removed])

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