The hair care brand ‘Pantene’ owned by Procter & Gamble is the latest big corporation to succumb to ‘woke culture.’ The company recently produced an advertisement promoting gender ideology, in which a confused young boy, egged on by his two lesbian mothers, celebrated his ‘transgender’ status.

This was a step too far and a deeply irresponsible marketing ploy from a brand that is priced and marketed towards impressionable young people.

No responsible brand should be promoting the idea that children can somehow be born in the wrong body or confusing how one choose’s to style hair with biological sex.

Pantene should not be making money off the backs of vulnerable children or promoting a movement that seeks to cause children irreversible harm.

This is why over 120,000 CitizenGO members said ‘no’ and told Patene to stick to selling shampoo, instead of a dangerous and regressive ideology!

This was not the first time that Pantene has been involved in promoting the LGBT agenda, which is why we thought it was time to send them a strong message.

We took your signatures to their headquarters in Cincinnati Ohio, Geneva Switzerland and Weybridge in the United Kingdom, to let them know precisely how their customers feel.

Click here to watch the video.

I know it often feels as though the rainbow Pride flag has become a symbol of a new state religion, especially during Pride month in June, when the rainbow appears everywhere you look, from shops to social media. But it is important to push-back and remind these corporations that they will lose custom if they continue to press this agenda. 

This is not simply about unicorns, rainbows and fuzzy concepts of acceptance, but a movement that seeks to undermine the family and expose children to dangerous practice in the name of ‘love’.

CitizenGO will always stand up to corporations and institutions who seek to expose our children to harm.

Shampoo cannot wash away the difference between male and female.