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Hi, this is Sarah from the National Geographic Society—I wanted to make sure you saw my message from earlier this week with our special matching gift offer.

This week only, a generous donor is matching all gifts made to the Society five times over, up to $150,000, until Friday. That means your first gift of $10 or more will go five times as far to fund urgent conservation and research projects.

There's no better time to show you are committed to our planet. Our world has shifted in unimaginable ways over the last year in response to the pandemic, and our shared commitment to creating a brighter future for all life is more important than ever.

The National Geographic Society has protected wildlife and wild places for more than 130 years. We fund world-class scientists to develop creative solutions to complex challenges, such as habitat loss, every single day.

We're proud of the work we've been able to do, but we need to find more solutions faster. Did you know that in the last 50 years alone, we've lost more than 60 percent of wildlife populations around the world?

Our deep bench of National Geographic Explorers are working on some of the most innovative projects to address our greatest challenges, but we can't fulfill the promise of protecting and illuminating the wonder of our world without your support.

Please, consider making your first gift of $10 or more this week. Help us give our planet what it needs to thrive, and make five times the impact.

Sincerely,
Sarah Festa Stallings
Senior Director, Annual Giving

MATCH MY DONATION x5

SPECIAL MATCH OPPORTUNITY

Have you heard a lion's roar? You'll feel it, low and rumbling like thunder, throughout your body before you know you're hearing it. It will stop you in your tracks. But sadly, that mighty call of the king of the jungle is rapidly vanishing from the wild.

Lions have disappeared from 95 percent of their historic range in Africa.

Humans are living closer and closer to big cat habitats, creating deadly conditions for lions: From reducing lion hunting ranges to poaching for illegal gains, human activities have devastated big cats in the wild.

If we don't act fast, we may never hear a wild lion's roar again.

But there is still hope. Over the past 10 years, the National Geographic Society's Big Cats Initiative has supported more than 150 projects that work to safeguard big cats and their critical habitats. And now, more than ever, it is important that we act to protect the precious life on our planet.

Will you make a gift of $10 or more to the National Geographic Society to help protect big cats, other endangered wildlife, and the habitats they call home?

This week ONLY, an anonymous donor will match any gift five times over, up to $150,000.

National Geographic Explorers, funded by contributions from people like you, are utilizing new and old technology in innovative ways to protect both lions and humans. For example, in Kenya, where retaliatory killings have increased as humans and lions are pushed closer together, National Geographic Explorer and biologist Jeneria Lekilelei is tapping some very old technology. A Samburu warrior, Lekilelei is using traditional Samburu tracking skills to alert the community when lions are in the area. The skills that were once used to hunt lions are now being employed to protect and save them.

When you give to the National Geographic Society, you are supporting innovative solutions like Lekilelei's all around the world, at a crucial moment for many threatened species.

And for just the next few days, your donation of $10 or more will be matched 5X. Don't wait another moment—make your gift today.

MATCH MY DONATION x5

Satellite tracking collars have long been used to track lions for research purposes, but now they're being used to help save lions in Zambia.

National Geographic Explorer and ecologist Thandiwe Mweetwa began monitoring the movements of lions, using satellite tracking collars, which allows her team to quickly locate ensnared lions and work with law enforcement to remove the snares from lion habitat.

Work like this—on the ground and in collaboration with local communities—is crucial to making progress in the fight to protect threatened species, yet so often it goes unfunded.

You will help fund work like Mweetwa's when you give to the National Geographic Society today. Make five times the impact when you donate $10 or more before Friday.

MATCH MY DONATION x5

Running out of hunting grounds in Tanzania, lions started hunting livestock in nearby communities, and locals killed the lions in retaliation. In an effort to reduce conflict, National Geographic Explorer and conservationist Laly Lichtenfeld is working to protect and restore lion habitats by empowering locals with tools to start their own conservation businesses. Investing in local wildlife conservation efforts creates an alternative revenue stream to poaching and an incentive to protect lions—uplifting the local people while saving endangered wildlife.

These are the kinds of projects making a real difference for lions—and people—and they're only possible thanks to the generosity of supporters like you.

Give $10 or more to the National Geographic Society right now and make five times the difference for the future of wildlife conservation.

Sincerely,

Sarah Festa Stallings
Senior Director, Annual Giving

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