Yes, yes you are. And it's time to #EndHumanewashing. 

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What is Humanewashing?
Humanewashing is a collection of widespread marketing tactics designed to deceive us into believing that meat, egg and dairy manufacturers actually care about the welfare of farmed animals.

Humanewashing promotes the illusion of farmed animal well-being while hiding the extent of farmed animals’ illness, horrific suffering and very early deaths. You can see humanewashing in a variety of places: advertisements, labels, packaging, social media content and seemingly trustworthy certifications.
Natural • Pasture-raised • Humane • Humanely-raised • Free Range • Cage Free
They trick consumers into believing that animals are frolicking in green pastures, when in reality, they are languishing inside factory farms.

These labels still allow for cruel practices and animal suffering like: long-term confinement, little to no hygiene, little to no medical care, intensive breeding, no outdoor access, electric prods, cutting or burning off horns and skin with no pain relief, and taking newborn calves away from their mothers.
Check out our parody ad with Farm Forward ([link removed][0]=AZXx6PWjFlCpVKJHjkIPDG5kVWvMrpV955gTVlErjrAI4sxkV8Y1dHV3UZqV3RsWv0-qMTtOfKCh5i1qj2aAzM9sJ2Qm7yBvqnsMS06G8I0MswEhqT-0fkrVbtMGH0rRos5srFuNIQCJRFWVEa6-J_U_jJas8qNzthBu0geT3LoN6w3ixUK1rYcrVB-XWxxrD55C_5BZfHANMNoa7bJ7VN7u&__tn__=kK-R&mc_cid=85725c2d57&mc_eid=UNIQID) and Factory Farming Awareness Coalition (FFAC) ([link removed][0]=AZXx6PWjFlCpVKJHjkIPDG5kVWvMrpV955gTVlErjrAI4sxkV8Y1dHV3UZqV3RsWv0-qMTtOfKCh5i1qj2aAzM9sJ2Qm7yBvqnsMS06G8I0MswEhqT-0fkrVbtMGH0rRos5srFuNIQCJRFWVEa6-J_U_jJas8qNzthBu0geT3LoN6w3ixUK1rYcrVB-XWxxrD55C_5BZfHANMNoa7bJ7VN7u&__tn__=kK-R&mc_cid=85725c2d57&mc_eid=UNIQID) exposing the industry's tricks to keep us in the dark about the cruel practices and animal suffering in factory farming.
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Sick of being deceived?

Spread the word to #EndHumaneWashing and share the video with your friends on social media.

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