Dear John, I have a great feeling about today — we're getting closer to our $150,000 Fall Matching Gift Challenge goal, and I think we'll make great progress before the day is over. $150,000 would be a powerful addition to the fight to end Alzheimer's disease, and I know that supporters like you can help make this possible. Our $150,000 Matching Gift Challenge is made possible thanks to an anonymous donor who has pledged to match every donation made to this challenge before October 31, up to $150,000. Their gift will help accelerate and expand promising Alzheimer's research. Will you please donate today while your gift can still go 2X as far towards providing Alzheimer's care and support and advancing research? I also wanted to take some time today to focus on our most powerful organ: the brain. Growing evidence indicates that people can reduce their risk of cognitive decline by adopting key lifestyle changes, including participating in regular physical activity, staying socially engaged and maintaining good heart health. Keep your mind active and your body healthy. Fuel up right. Eat a healthy and balanced diet that is lower in fat and higher in vegetables and fruit to help reduce the risk of cognitive decline. Get moving. Engage in regular cardiovascular exercise that elevates your heart rate and increases blood flow to the brain and body. Go for a walk or take the stairs to get moving. Follow your heart. Evidence shows that risk factors for cardiovascular disease and stroke — obesity, high blood pressure and diabetes — negatively impact your cognitive health. Take care of your heart, and your brain just might follow. Healthy habits promote brain health and, according to new research, may potentially reduce your risk of developing dementia. Please make your first gift today while you can have 2X the impact to further our mission to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. John, please don't miss your chance to be a part of this important opportunity. Thank you for being part of the fight to end Alzheimer's. Sincerely, Donna McCullough Chief Development Officer   P.S. This is a limited-time opportunity. Please give today while your gift can go twice as far to help the Alzheimer's Association provide care and support and advance research. For a limited time, your gift of: $35 can become $70. $60 can become $120. $120 can become $240. Any amount you give today can be matched up to a total of $150,000, so please be as generous as you can.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2019 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails. Having trouble reading this email? View it in your browser View your email preferences or unsubscribe.