John, I have some exciting news! We've teamed up with DoSomething.org – the largest organization exclusively for young people and social change – to launch a youth program called Why We Should Care. |
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Why We Should Care was created to inspire and educate Gen Z about the negative role the tobacco industry and tobacco use play in the causes they care about the most – and unite them to keep their loved ones and friends tobacco- and nicotine-free. The program runs until September 15th, and youth participation is easy: - Go to the website or text TAKEDOWN to 38383 to take a five-question educational quiz.
- Receive a customized conversation guide and a checklist of action items you can use to activate your friends to also take a stand against Big Tobacco.
But wait! There's more... Actress and dancer Ava Michelle, star of the Netflix movie Tall Girl, has partnered with us for this program. Watch her inspiring video: |
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Support this critical work by making a contribution today: |
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