Dear MoveOn member,

We want to share some very, very troubling numbers with you:

* Republicans need to flip just five House seats to take control of
Congress next year.^1
* The party in control of the White House has lost seats in 17 of the
last 19 midterm elections.^2
* Experts on redistricting say that Republicans may be able to flip a
net of more than five House seats just through drawing unfair
congressional maps.^3

The bottom line is that unless something big happens, Republicans are
heavily favored to win back the House in 2022.

So we're going to make something big happen.

Between now and the end of this year, MoveOn will run an intensive series
of voter contact experiments to innovate the most effective new strategies
for persuading undecided voters and turning out Democratic voters who
don't always show up for nonpresidential elections.

However, most people don't even think about making political donations
until a few months before an election. In fact, most political donations
flood into campaigns in the final weeks and days. So in order for this
plan to work, we need to find people who understand the value of investing
early in an election cycle, testing new strategies, and who are willing to
donate now—and we're hoping that's you.



Will you chip in $5 a month to help research and test the
breakout campaign tactics that we'll need to build out MoveOn's 2022
midterm elections campaign to keep the GOP out of power?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Last year, we implemented a new friend-to-friend get-out-the-vote strategy
that was proven to be 10 times more effective at reminding people to vote
than door-to-door canvassing or phone-banking. Given how wrong the polls
were and how close the election turned out to be, the additional voters we
helped turn out, especially young voters and voters of color, played a
role in stopping Trump from getting re-elected.

But now, Republicans are sure to copy that strategy, and so to keep our
edge, we need to come up with a new secret weapon. Here's the challenge:
If we're going to run enough large-scale tests to provide real evidence of
what works, it's going to cost money, and we need to get started now. 

The stakes are far too high to sit back and watch Democrats get shellacked
in another midterm election the way they did under President Obama in
2010.

Just imagine it. Trump lackey Kevin McCarthy would replace Nancy Pelosi as
speaker of the House. QAnon Congresswoman Marjorie Taylor Greene could end
up chairing subcommittees with subpoena power. Republicans would have the
power to vacate the results of the 2024 presidential election, no matter
who actually wins the election. They could cause serious harm to our
communities, especially women, immigrants, the LGBTQ+ community, and the
working poor, while jeopardizing the future of American democracy.

For years, MoveOn has used big data and scientific testing to be on the
cutting edge of campaign strategies and tactics. But every time we
innovated a new approach, Republicans quickly copied it, forcing us to
innovate again to stay ahead.

That's why we need to get started this year testing the tactics and
strategies that will give us the edge we need next year to stop
Republicans from winning control of Congress.



We know that next year's election seems far away, but it's really not.
Thankfully, MoveOn members are smart, strategic people, and we think
you'll understand why it's worth starting to give now. What do you think?
Will you chip in $5 a month to help make this work
possible?

[ [link removed] ]Yes, I'll chip in monthly.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.



Thanks for all you do.

–Chris, Sandra, Jennifer, Vickie, and the rest of the team

Sources:

1. "How the GOP May – or May Not – Take Back the House in 2022," U.S. News
& World Report, June 10, 2021
[link removed]

2. "Will 2022 Be A Good Year For Republicans?" FiveThirtyEight, May 12,
2021
[link removed]

3. "The Gerrymander Battles Loom, as G.O.P. Looks to Press Its Advantage,"
The New York Times, February 1, 2021
[link removed]



Want to support MoveOn's work? The GOP is launching an all-out campaign to
take down the Democratic majority in Congress and reinstall Mitch
McConnell as Senate majority leader in 2022. To defeat the GOP, MoveOn is
going all-in with TV ads, a nationwide grassroots organizing campaign, and
more.

Will you chip in to power our effort to defeat McConnell and the GOP in
2022?



[ [link removed] ]Yes, I'll chip in $5 a month.

[ [link removed] ]No, I'm sorry, I can't make a monthly donation.





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