Monday’s settlement with North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the national youth vaping epidemic.
Truth Initiative

June 30, 2021

JUUL settles North Carolina lawsuit for role in igniting national youth e-cigarette epidemic

Monday’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the national youth vaping epidemic. It sends a strong message that state officials will not sit idly by as the industry recruits young people to become the next generation addicted to nicotine, which research shows can have profound negative effects on their physical and mental well-being.

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Flavored tobacco use among youth and young adults

How do flavors play a significant role in enticing youth and young adults to try and use tobacco products? Find out in our latest fact sheet.

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Policies to reduce cigarette litter have strong support

Nearly three-quarters (72.4%) of U.S. adults supported adding a $0.75 litter fee on cigarette packs, indicating strong support for policies designed to reduce environmental waste created by cigarettes, according to a study published in Tobacco Control.

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Cigarette filters mislead consumers, with 1 in 3 smokers falsely believing filters reduce harm

According to Truth Initiative research published in Tobacco Control, 33.2% of current smokers erroneously believed filters make cigarettes less harmful to smoke, a line perpetuated by the tobacco industry.

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