ODP Corp.'s Office Depot and OfficeMax stores have introduced free 30-minute in-store and curbside pickup for online orders. Customers will get $5 off a subsequent qualifying purchase if their order is not ready within 30 minutes.

Amazon Prime members turned out to shop in the first 32 hours of last week's Prime Day sales event, but average orders were smaller than in the two previous years, according to data collected by Numerator. Shoppers seemed to be spending on essentials such as cereal and diapers instead of splurging on big-ticket items.

Several LEED rating systems and standards can be used to improve efficiency and sustainability at new and existing warehouses and distribution centers, writes Deisy Verdinez of the US Green Building Council. Food suppliers in particular can use energy-efficient cooling, renewable energy and various lighting strategies to improve efficiency, Verdinez writes.

Companies buying new fleet vehicles need to consider how they will be used, how big they need to be, how much they should cost and how safe they are, writes Jonathan Rockwell. Businesses should also have experienced drivers test-drive the vehicle first, Rockwell adds.

Alex Boyd, CEO and founder of RevenueZen, talks about how business-to-business marketers can attract the right, purchase-ready leads. Boyd emphasizes the importance of using search engine optimization to deliver contextually relevant content, and creating a LinkedIn community through quality content, networking and getting out of the mindset that relationships are "transactional."

It's much easier to retain current sales talent than replace them, and sales leaders play a key role in convincing good employees to stick around, writes Colleen Francis. Spend ample time coaching salespeople, ensure they're paid fairly and share successes with enthusiasm to improve retention, Francis advises.

Companies can innovate more effectively by "rigorously distinguishing between functions and outcomes" that customers appreciate to discern customer preferences, writes Steve Denning, quoting from Anthony Ulwick's book, "Jobs to be Done: Theory to Practice." Focusing on a product or service's function, Ulwick writes, can help companies identify customer needs and desires and what kind of innovations might be successful.

Research by Brandon Hall Group finds companies fail at successful leadership for three main reasons: not implementing a companywide model for how leaders should behave; confusing leadership and management competencies; and failing to scale the development of leaders. Brandon Hall Group's Claude Werder explains how employers can effectively implement a leadership program.

The distribution industry has worked tirelessly over the past year to keep the economy moving while facing unprecedented challenges. As we look to turn the page on the pandemic, we are better together as an industry of 5.6 million people who collectively contribute $5.8 trillion annually to our country's GDP. Read Mike's column here.

Through NAW's new exclusive Margin Protect for Distributors solution, we, with our partners at Gallagher and Liberty Mutual, can make true impact on distributors' bottom line. Give this video a quick look and hear directly from NAW, Gallagher, and Liberty Mutual leaders about what makes this program a complete game-changer for the distribution industry. Learn more.

The name of Frank Casale, manager of the Restaurant Depot location in Hartford, Conn., was misspelled in Tuesday's edition of NAW SmartBrief. SmartBrief regrets the error.