Less than 48 hours for your gift to have 3X the impact.

Dear John, Yesterday, I announced the exciting news that a generous donor who wishes to remain anonymous has pledged to triple match all gifts, up to a total of $50,000, but only until midnight tomorrow. Your gift today can TRIPLE in impact in the fight to end Alzheimer's disease and help to close out Alzheimer's & Brain Awareness Month strong. Our generous donor's gift is in honor of her mother, who was diagnosed with Alzheimer's in 1992 at the age of 65, and will support our Global Innovation Fund to accelerate and expand promising Alzheimer's research. Your gift can go 3X as far in providing care and support and advancing research. There's only a limited time for you to take advantage of this exciting opportunity to TRIPLE your impact in the fight to end Alzheimer's — a cruel thief of memories, independence, control, time and, ultimately, life. The number of people living with Alzheimer's is expected to nearly triple by mid-century. We don't have time to wait. Today, right now, is when we must step up to fight this relentless and debilitating disease. I want to thank you for joining our community and supporting our vision of a world without Alzheimer's and all other dementia. There's only a limited time for you to take advantage of our $50,000 3-Day 3X Match Challenge. We can't reach our goal without you. There's no better time to make your first gift than now, while it can have TRIPLE the impact on our critical work. Ending Tomorrow: $50,000 3-Day 3X Match Challenge Name: John xxxxxx 3X Matching Gift Offer: Available until Midnight Tomorrow Pending Gift: $16 Can be matched 3X to: $48. Donate NOW. Alzheimer's & Brain Awareness Month may be nearly over, but our work goes on. Quite simply, lives are at risk. We can't pause for even a moment in our effort to fight this escalating crisis, advocate for our community, provide resources for care and support and invest in research. To put into perspective just how important our work is, between 2000 and 2019, deaths from heart disease decreased 7.3% — while deaths from Alzheimer's increased 145%. You can fight back against this devastating disease and increase your impact by giving today while your donation can be TRIPLE-MATCHED to help us continue enhancing care and support resources like our 24/7 Helpline (800.272.3900) and alz.org, as well as accelerating critical research toward methods of treatment, prevention and, ultimately, a cure. Please consider making a gift before June 30, while it can go 3X as far to help end Alzheimer's. Please make a gift today while it can make 3X the impact. Will you please stand with us and help fight America's largest under-recognized public health crisis by making a gift that can be TRIPLE-MATCHED before midnight tomorrow, so one day we can save families from the pain of Alzheimer's? Don't miss out on this unique, limited-time opportunity to maximize your impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. You have fewer than 48 hours left to take advantage of this opportunity for your gift to go 3X as far. Please don't miss out. Together, we can make an impactful difference this Alzheimer's & Brain Awareness Month. Thank you in advance for doing all you can to help. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Please don't miss this incredible $50,000 3X match opportunity while you can triple your impact on our vital work.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.