Tips for navigating the treacherous ticket market
As “hot vax summer” picks up, tickets are now in high demand for the return of live music, sports and theater. But a frenzy for limited tickets can create a perfect storm for ticket resale traps. As we reported in the spring, fans complain of all sorts of problems when buying tickets to live events, from price gouging to buying phantom tickets.
Reporter Byard Duncan put together a handy guide for avoiding ticket traps this summer. Here are his four tips:
Know what site you’re buying from. You might think you’re buying tickets directly from the venue hosting the event, but if you look closer, you may realize you’re on a third-party site. A lot of ticket resale websites are cleverly designed to mimic the look of websites for primary vendors.
Make sure your tickets actually exist. Ticket resellers often engage in “speculative ticketing,” which is a fancy way of saying they sell you tickets they don’t actually own. The easiest way to avoid accidentally purchasing a speculative ticket is to buy directly from a venue’s official box office.
Don’t always believe the first price you see. Ticket resellers often tack on fees toward the end of the checkout process. Do some comparison shopping between sites and see how the price of the ticket changes when you begin to check out.
Procrastinate – if you can. The peak of demand for tickets is usually when the first tickets go on sale. From there, the prices often steadily decline until the game’s first pitch is thrown or the concert’s first note is played. This means that the closer you get to the start of an event, the more desperate resellers become to offload inventory.
Read the guide: Planning to buy tickets to a live event? Read this first.
Read the investigation: ‘How is this legal?’
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