John,

We've received an incredible ourpouring of support for the Purple America Project, our effort to use social media and scientific message testing to inoculate the public against right-wing disinformation. You can read more below, and click here to make any sized donation, large or small.

--Robert Reich

Dear John,

After four years of Donald Trump, capped off by the deadly January 6 attack on the U.S. Capitol, we knew we had to do something bold to save our democracy.

So we launched what we hoped would be one of the biggest, most strategically impactful projects in our history.

We called it the Purple America Project. The idea was to expand our social media following to reach the people being targeted by right-wing disinformation and use the most effective, scientifically tested messages to inoculate them against right-wing lies and conspiracy theories.

We have just completed Phase One of the project, and the results are even better than I’d hoped.

Here are just a few of the tidbits from the summary memo that my team prepared for me:

• Our best-performing videos are being watched to completion almost nine times more often than the benchmark rates we were told to expect.
• We’re beating both Ben Shapiro and Sean Hannity on Facebook engagement.
• We’re now dead even with Fox News on Instagram, despite our having a tiny fraction of Fox's staff and budget.
• Crucially, we’ve dramatically expanded our following among young people on Instagram and TikTok.

Here's the rub: while our posts and videos are performing incredibly well with the people who see them, our total audience is still smaller than that of Fox News. So now we’re launching Phase Two of the Purple America Project, with the goal of growing even bigger than Fox News on social media, especially on the platforms used most often by young people.

Will you make a donation to help save our democracy and stop right-wing disinformation?

The magic of the Purple America Project is connecting with people who aren’t already getting progressive messages in their media feeds, like young people and moderates who are open to our ideas.

Americans tend to live in an information filter bubble, only hearing from sources that reinforce their current views. This project is all about breaking through those information silos so we can win over hearts and minds.

After developing and testing the most persuasive and compelling content, we’ve built one of the largest audiences on social media of any progressive group.

Now we need to go even bigger.

To make Phase Two of the Purple America Project a success, we’re counting on your help. We don’t have big corporate backers or massive advertising revenue, like the right-wing media. We have you, our members, but together, if everyone donates a few bucks each, we can do it.

Will you make a donation to help support our work? It’s OK if you can only afford a small donation. The way we’ll win is by adding up thousands of small donations, and every dollar counts.

Thanks for all you do,

Robert Reich
Inequality Media