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Hello John,

I am thrilled to share with you a new coalition-focused resource: the ShiftTheBay.org website! This website will contain all the materials developed under the Shift the Narrative Initiative, as well as offer new message guides, resources, trainings, and events ahead.

As the proud anchor organization of Shift the Bay, NPH invites you to join us in driving new and effective narratives for advancing housing and racial justice in the Bay Area. 

 

What Does It Mean to Shift the Narrative? 

NPH leads the Shift the Bay initiative, a collaborative effort designed to deliver research driven, field-practiced strategies, tactics, and messages that will help our movement drive new narratives around affordable housing.

 

Over the course of several years, the initiative has supported our affordable housing movement with new message guides and tools, new research, and the production of the Seize the Narrative Playbook, which offers concrete guidance on how to advance housing and racial justice, locally and regionally.

For several years, the Shift the Bay coalition (formerly known as the Shift the Narrative coalition) has worked in partnership with a diverse range of organizations from all over the Bay Area and spanning multi-industry, issues, and audiences. We invite you to take advantage of this work through the new ShiftTheBay.org website for helpful strategies, message guidance, Bay Area-specific research, and ways you can apply all of it in our movement’s work ahead.

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Want to Dig Deeper? Stay in the loop on all the Shift the Bay resources and opportunities ahead: sign up to receive updates.

 

As the Shift the Bay coalition continues its work, seizing the housing narrative for the benefit of our Bay Area communities, we look forward to providing you with timely narrative and messaging guidance so we can advance housing justice, together.

In Solidarity,

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Alina Harway,
NPH Communications Director

 

Featured Resource: Seize the Narrative Playbook

Our Playbook builds from local lay of the land, field analysis, a robust regional research program — as well as collaboration and coordination with state and national narrative shift efforts — to offer concrete guidance on how to advance housing and racial justice here, locally and regionally.

See more

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Non-Profit Housing Association of Northern California (NPH)
369 Pine Street Suite 350 | San Francisco, California 94104
415-989-8160 | [email protected]

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