John,
A handful of candidates outraised us in the second quarter — some by quite a lot. And since grassroots fundraising has always been a key strength for this campaign, it’s important for us not to slip too far behind.
It looks like we’ll be heavily outspent in the next few months. Other candidates will likely have more ads on TV and online. They’ll have the ability to put more staff on the ground in key states. And some of them have even started super PACs to spend in their favor.
It’s critical for us to pick up the fundraising pace right now. If we don’t, we could lose ground to others who simply have more money to spend.
Everyone will be watching closely to see what we can fundraise on the next big report. They want to see if this campaign can compete with some of the other candidates bringing in big checks and relying on super PACs. Whether or not we can largely comes down to how many people step up right now.
You see, emails like this one are responsible for about half of all the money we bring in to this campaign. So whether it’s $5 or $50, every single donation adds up to give us the critical resources we need.
- Team Beto
